Week 11 – Business-Marketing Plan

Assignment 11 – Business Plan

Compiling the materials you’ve produced over the term and following the structure outlined in class, produce a business-marketing plan for your new photography business. The plan should include important definitions including, but not limited to the following:

  • Executive Summary
  • Mission Statement
  • Goals (Financial, Creative, Short-term, Long-Term)
  • SWOT Analysis
  • Marketing-Promotions-Networking Details
  • Pricing Structure

This will be due in two weeks and will serve as your Final.

Business Plan Resources:

Articles of Note:

Week 9 – Multimedia Primer

Assignment #9

Shoot, edit and submit a 2-3 minutes multimedia presentation on your fellow photographer. Include audio, stills, music and stills. The project should be submitted on a DVD.

Resources:

Storyboarding for Multimedia

Alas Media Wikispace for Multimedia tips

Flickschool Wikispace

Royalty Free Music

Software Resources:

MPEG Streamclip

iMovie Tutorial

Quicktime Notes from Ibarionex ( go to my public folder and to the iMovieHD Tutorial for a short review of today’s instruction. It is a zip file that you can download for viewing. )

Week 8 – Finances & Intro to Multimedia

Assignment #8

Part I – Budgeting

  • Review and adjust your monthly expenditures which you begin in class considering (rent, insurance, loans, food, etc)
  • Calculate your monthly and yearly minimum income requirement plus an additional amount for launching your business.
  • List your top 3 revenue streams and detail a realistic estimate of what you expect to bring in which each.
  • Create a detailed list of benchmarks and deadlines for each of these three revenue streams, beginning with next week.

Part II: Multimedia

  • Interview your subject using a digital audio recorder, video camera or computer (using an external mic).
  • Create a shot list based on those parts of your interview that you hope to illustrate visually either with stills or video.
  • Submit an outline for the for the multimedia piece detailing the the video and audio content of the piece.

Multimedia Examples

Chase Jarvis

Jules Bianchi

Annie Leibovitz

Mark Seliger

Clif Brewer

Resources:

Recording Good Audio Tips

Final Cut Express Tutorial – Apple

Final Cut Express Tutorial – Izzy Video

iMovie ’09 Tutorial – Apple

Week #7 – Budgeting

Assignment #7

Part I: Budgeting

  • For the next week, keep a detailed record of all your personal and photographic expenditures (food, gas, entertainment, gasoline etc).
  • Itemize your regular monthly expenses (rent, phone, internet, cable, groceries, power and water, etc)
  • Put together a spread sheet documenting this data

Part II: Blog

  • Produce 3 more entries for your blog.
  • Come prepared to discuss Google Analytics data.

Resources:

Small Business Administration – Finance Start-Up

Balance Track Financial Planning Worksheets

CNN- Money 101 (Basic information on all things financial)

Guest Speaker Website:

Spencer Lowell