Week 8 – Black Dog Commercial Assignment

We take the shift to the commercial assignment, which provides you the ability to work with a larger budget than you have worked with for the past several assignments. Though you obviously don’t have access to these funds, I am looking at how you submit an estimate for these jobs. Though a budget range will be offered for each of these assignments, it’s about to you to determine how much you need to actually produce the shoot, while still enjoying a profit. In these estimates, you will be considering things such as your creative fee, licensing and usage, fees for the use of your own equipment, insurance, etc.

Black Dog Awareness Project

You are being asked to submit an awareness campaign for a animal right organization which is bringing attention to the low adoption rates of black dogs. Black dogs of a diverse number of breeds suffer from significant lower rates than other dogs, regardless of breeds. This leads to many of these animals being destroyed. Though, there has been increased awareness on the issue of spaying and neutering one’s pets, there is still large numbers that are destroyed each year. This campaign hopes to create awareness not only about the negative effect on individual animals, but also to encourage pet owners to spay and neuter their animals.

The client is creating a print campaign, which will take the form of a posters and other collateral materials as well as advertising in select regional and national publications in the effort to get the word out. The image that will serve as the backbone of the campaign consists of a portrait of an all black dog against a black background. The are looking for an “exceptional and beautiful” portrait that will be arresting and attention-getting. They are envisioning of a long nose bread of dog such as a labrador or shepard. They do not want a short noses breed such as a pug or terrier. The profile or 3.4 quarter profile they have envisioned for their mock-up is an important consideration. Considering the black on black request, this assignment does pose a lighting challenge to ensure separation between the subject and the background. They are looking for a variety of vertical and horizontal images, which will provide them flexibility with various layouts and designs which they have envisioned.  Your contact has indicated that they are working with a limited budget and for you to be competitive you would need to come in at a budget of below $5000.00.

Because you are working with animals, you can expect some challenges with respect to this on the shoot. I strongly suggest being careful on your choice of subject. You should also allot some time for testing. You don’t want to find on the day of the shoot that your subject reacts negatively to strobe for example.


Due by Thursday:

A PDF of your Core 8 image from your personal project, plus a 1 page write-up on your personal project. Please discuss not only how you feel the work is progressing, but also what ideas and themes do you feel are being revealed in this body of work. Please include information on what you are hoping to achieve or do differently with this project before the end of the term.

Due Next Week:

  • Draft of production book
  • 4×6 prints of images from personal project (include a 5×7 manila folder with name written on upper right hand corner).

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