Week #3 – Estimate and Negotiation

Due Next Week:

  • Be prepared as a team to present your images and give a presentation on your work on the project.
  • Bring a complete and bound copy of your production book for the instructor. The production book should include a delivery memo, final invoice, copies of the model releases and a written assessment by the DRM on the overall performance of the team and individuals on the assignment. (I will send you a format for the eval in a couple of days).
  • Upload the images for the assignment by February  1st at 8  pm. The images should be jpegs. No Tiffs or PSD files..
  • Carefully review the criteria for the assignment from the previous post to ensure that you have met all the demands of the assignment.

Resources:

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Week 1 – Introductions

Welcome to the Working Photographer II course. This webpage will be your main resource page for the class. It will contain all the details for your group and personal assignments. Make sure to read these carefully before beginning and submitting an assignment for the class.

This site will also contain other resources such as tutorials, reading materials which may be assigned to you in class to serve as a point of discussion.

Team Assignment #1 – Street Fashion Portraits

This assignment calls on you to produce 20 photographs of strangers who exhibit a sense of unique style and sensibility. Targeting a specific community is strongly suggested (e.g. a specific music scene, activity or profession) The images will be shot at a location of the team’s choosing in the Los Angeles area which they believe will provide them access to a quantity and a diversity of people to fulfill the requirements of the shoot. (If you believe a permit is required for this assignment, you should apply for one thru the FilmLA office.

The photographs can be produced using any medium (HDSLR, Medium Format, film). However the image must be presented as digital files and delivered to the instructor using a Dropbox account.

The image must use a combination of ambient light and strobe/flash with the artificial light serving as the keylight rather than simply a fill. The images also have to show a strong awareness and control of the background either by the choice of placement of the subject or use of a backdrop.The technical challenge you have to resolve is how to able to control the ambient light, while using flash/strobe as the main light.

The requirement to fulfill the assignment will be as follows:

  • 20 photographs of subject who are unknown to the photographic team at a location somewhere in Los Angeles county.
    The photographers fee for the assignment is $500 + expenditures.
  • The usage and license for first time editorial use for both print and web. There is a 6-month embargo and the secondary sales and use of the images.
  • Use name name and the school address for the contact information for the client.
    The images should fall in line with the photographer’s unique style and vision and should not just mimic other photographer’s work or style.
  • The subjects should be chosen not only on personal style but a sensibility that exists within a certain community of people (e.g. K-Pop, skaters, punks, seniors, etc) Be prepared to explain this during the initial and final presentation.
  • Model releases must be obtained for each subject. The model releases should include some identifier to indicate which photo is associated with what model release.
  • Each images must be lit using a combination of ambient light and strobe/flash using whatever light modifiers deemed appropriate. Remember, that the strobe need to be the dominant light source for these portraits.
  • Images must be delivered to the instructor via a Dropbox account by Sunday, February 2nd at 8 pm. If images are submitted after this deadline the assignment will be downgraded one full grade point.
  • A production book will include all the items detailed during Day 1 of the course which include the cover sheet, call sheet, estimate, etc. (copies of the Model releases, permits that may be required for the complete assignment can be presented with the final production book with 2 weeks).
  • The licensing terms for the use of the images should be stipulated in the estimate and invoice. For this assignment, you will be providing my license for the use of the images for 1 year for web use.
  • The production book should be bound in a sleeve or folder. Submitting loose leaf pages which are not bound will result in a decrease of 1/2 grade on the 1st presentation and 1 full grade on the final presentation of the assignment.
    All team members must participate in all phases of the shoot, which includes being present on the day of production.

Reading Material

Street Portrait Examples

Personal Projects Examples

 

Due in 2 Weeks:

  • A draft of the production book with copies for the instructor and the 3 other teams.
  • A team presentation of the overall vision of the shoot with each individual describing their duties and roles for the team assignment.
  • Test shots of that represents the look and feel of the images you intend to produce for the assignment.

Due in 3 Weeks:

  • Be prepared as a team to present your images and give a presentation on your work on the project.
  • Bring a complete and bound copy of your production book for the instructor. The production book should include a delivery memo, final invoice, and a written assessment by the DRM on the overall performance of the team and individuals on the assignment.
  • Upload the images for the assignment by Sunday, February 2nd at 8 pm